Human-Oriented Technologies Laboratory (HOTLab) is a research group within the Department of telecommunications, Faculty of electrical engineering and computing, University of Zagreb. In our research we explore and develop technological means to analyse and simulate people and their behavior, with a strong interest in applications of such technologies. We blend techniques from various fields, including computer vision, machine learning, computer graphics, virtual and augmented reality, to achieve goals such as face tracking, face recognition, gaze tracking, performance animation, emotion, gender and age estimation and face-based augmented reality experiences. Applications of such technologies include marketing and retail, games and entertainment, marketing research, aid for the disabled, automotive and industrial safety, identity verification, health and others. Other than national and EU research funding, HOTLab has applied research projects with companies in Croatia and Sweden, in particular with Visage Technologies AB.